We refrained from gimmicks like carrying dummy advertisements, especially in the Classified columns, barometer to a newspaper's popularity.

The West has littered and cluttered the planet with an immense variety and with enormous quantities of gimmicks and gadgets from tin cans to airplanes that fly faster than sound, and rockets that carry their occupants to the moon.

Broadly speaking, they must pick their way warily through the maze of artifacts, gadgets and gimmicks produced by human ingenuity during the current world revolution.