He became the first Consulting Editor of the Mapusa Plus free-sheeter in July 2001.

This writer have been associated with this free-sheeter as its consultant editor and mid-wife from the very first issue.

The same is the case with a free-sheeter at the news stands or distribution counter.

It makes more sense for a local shopkeeper or institution to advertise in a 'local' free-sheeter than a state-wide newspaper with ten times bigger circulation (and, subsequently, far higher advertising rates).