While it may not provide us with a template for sure-fire business and marketing solutions, the rise of interactive media does provide us with the beginnings of new metaphors for cooperation, new faith in the power of networked activity and new evidence of our ability to participate actively in the authorship of our collective destiny.

Using the template as a stencil, he sprayed a pattern of triangles along both sides of the ruler.

The first relies on the most linear and static interpretations of the story in order to create a static and authoritative template through which to glean its meaning.