motifs themes cliches concepts ideas images leitmotifs notions patterns truisms emblems motives treatments form topics subjects questions matter content elements monograms figures decorations ornament shapes design devices ornamentation keynotes structure styles platitudes commonplaces banality bromides shibboleths homilies chestnut stereotype buzzwords mottos triteness triviality inanity tags dullness insipidity vapidity verbiage saws adages corn proverbs sayings slogans lines potboilers formulae anecdotes jokes bathos boilerplates prose shallowness axioms aphorisms maxims generality dicta epigrams apothegms precepts gnomai apophthegms bywords words morals phrases catchphrases epigraphs expressions watchwords rules quotation repartee theorems quotes cries principles witticisms truth epithets guidelines text enthymemes colloquialisms mantras taglines law axiomata